Glashütte Original

An evening with Glashütte Original to celebrate ladies' watches

 

Thanks to the Vogue Fashion Night Out which took place yesterday in the Rue St Honoré area, I attended a cocktail at the Glashütte Original Boutique. The purpose of this cocktail was to celebrate the latest member of the Pavonina family, a white gold watch fully set with 513 diamonds. It was actually the perfect date to organize such cocktail since the VFNO was very successful yesterday. I have never seen so many people (may I say ladies?) in the streets. Feast for the eyes for sure... but since I'm a very serious guy, I was focused on my task: to deliver a report for PuristSPro!

I remind you that the Pavonina is a line of ladies' watches which are easily recognizable thanks to their cushion shape case inspired by the 20s. The watches embody a kind of "Années Folles" perfume which is very nice.

The latest addition of the collection is dedicated to the boutiques only. It is the most impressive one when it comes to gems setting especially on the strap hooks on both sides of the case.

The dial is impressive thanks to the central set part and the guillochage on the Mother-Of-Pearl base. Diamonds are used as indexes.

The watch is quartz powered but the good point is that 80% of the movement components come from the Manufacture. We can say it is an in-house quartz movement.

I propose you to browse some pics taken during the event.


The star of the cocktail, the new Pavonina watch and its 513 diamonds:













The Boutique was redesigned in accordance with the event and the context of the evening:

It is very interesting to analyse this strategy from GO. It is perceived as a very masculine brand with its german style. But with the Pavonina line, GO wishes to give a dynamic impulse to its ladies' offer. The Pavonina, even if it finds its cushion shape roots in some other models of the collection has a true ladies' watch design what is not the case of  the Lady Serenade or the Panomatic Luna which look like a "conversion" of mens' watches.








To support this ambition, GO had a partership with four different fashion blog ladies who could test and write about the watch. New watch and new communication style with an orientation toward fashion and lifestyle. I think that this strategy is the right one in this specific context. It is also a way for GO to expand its customers base.





Thanks to a lovely lady, I could shoot this wristshots.

You can appreciate the balanced size of the watch and how the design looks nice on her wrist:







Inside the boutique, several displays were dedicated to the Pavonina family:









Celine, the manager of the boutique was wearing yesterday this black dial Sixties... I love women who wear men's watches!





The hard life of a moderator, with Celine and Stéphanie, in charge of the Press relationships at Swatch Group France:

Sadly, even the best moments have an end and I had to leave the boutique... but I didn't forget to have a last cup of Champagne!

I would like to thank a lot the GO team for this great event and I wish success for GO with its new and ambitious Ladies' watches line.

If you are in Paris, don't hesitate to visit the GO boutique located 25 rue du Faubourg St Honoré, you will be warmly welcomed by Celine and her team.

Fx

This message has been edited by foversta on 2014-09-19 01:52:04

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