I was looking for that word: a sub brand.
It is a good thing.
If ever I wanted to make money, better than my own way, it will not be watches...I don't think its that easy.
I agree with points below. It's not investments for 99.9%.
But none of us here are in the 90%.
So only 9.9% of the total represented here will loose money over 3 decades.
That said...hmmm...to be a sub brand is the highest honor.
Just imagine...someone as large and as powerful as Richemont wishes to buy your stuff...so much that they own a part of the place.
Also: to buy low. Buy the least saleable.
Selling high? I got zero.
That's a story to be told.....we all know money is either used for saying NO...or for spending.
Spending on watches? Its fun.
Once a Sub brand below:
That was once quality hard to beat...or so I thought.